![]() ![]() has nearly doubled its staff and has grown its number of product recommendations by 40% since it became a subsidiary of The Times Company, including diving into new product categories like kids and babies, pets, outdoors, health tech, business software, small office and travel.įor more on Wirecutter’s rebrand, check out this note from its editor-in-chief, Jacqui Cheng, and submit your feedback on the new site here. 10 articles feels like a pretty lax paywall, especially for something like Wirecutter articles. A small percentage of users visit the site more than 50 times a month. Since it was acquired by The New York Times Company in October of last year, Wirecutter collaborated with The Times a number of times, like on Children’s Headphones May Cause Risk of Hearing Loss and 5 Cheap(ish) Things That Could Disproportionately Improve Your Life. Only a small proportion of Wirecutter’s readership currently reads more than 10 articles a month, said Linda Li, Wirecutter’s general manager. The redesign also marks the unification of The Wirecutter and The Sweethome to one single Wirecutter brand-part of Wirecutter’s strategy to become the go to source for figuring out what to buy across all categories of products and services, while also being able to better serve The New York Times’s vast readership with interests stretching across many areas of coverage. Thanks to extensive development work, the site loads much better on mobile, with images and content rendering faster. It also uses visual cues that help readers decide what to get and how to buy it quicker and easier. ![]() Optimized for the mobile user, the new site has a responsive, single column design, more navigable homepage and focuses even more on deals to help save readers money on recommended products. The new site, which is designed to make it easier for readers to find and buy the things they need, has been redesigned from top to bottom, including a new logo, colors and fonts, which draw extensively from the visual language of The New York Times. Wirecutter fans will experience a brand new on the web and on mobile starting today. ![]()
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